World Industries is the first and most successful skateboard company profit wised. They had created cartoon characters like Wet Willy, Flame Boy,and Devil Man which helped get their sales up in 1998. World Industries was founded by Steve Rocco in 1988. He really didn't have an inkling of what he was doing or what he was getting himself into. In 1996 Marc Mkee,the artist for World Industries, designed Flame Boy and Wet Willy as the new graphics for World Industries skateboards. In 1992 pro skater Rodney Mullen helped Steve Rocco to push World Industries forward. |
http://www.jenkemmag.com/home/2014/09/23/the-history-of-world-industries-and-its-29-million-dollar-sale/
http://business.transworld.net/4084/uncategorized/world-industries-rules/
http://xgames.espn.go.com/skateboarding/article/8175029/flameboy-wet-willy-depart-world-industries-form-new-brand
http://www.rodneymullen.net/bio.html